By adopting fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Lego has found ways to keep their interlocking stones inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.
Back in 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys and games. It had not been https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track before the following month that they initiated using a fresh plastic-injection edges machine to produce plastic bricks, which shortly gave these people an advantage above their competition in the thriving post-war marketplace.
In 49, they started producing the bricks with studs built in to enable them to join together. This is a key iteration, making the bricks much more stable and durable. Later, in 1958, they made a major improvement with the intro to probiotics benefits of what is known because the “stud and coupling system”, which will ensures that every single Lego packet fits with any other stone. These two essential iterations will be why Lego sets made 40 years previously still interlock seamlessly with those constructed today.
Through the years, Lego has got kept the finger relating to the pulse of pop culture by partnering with big-name franchises including Star Battles and Harry Potter. They have also embraced the community of adults that are fans of the brand, known as AFOLs (Adult Fans of Lego), with a selection of sets such as the Back to the Long term DeLorean period machine and a set of girl Nasa scientists.